Senior Digital Marketing Manager

Job Description

Senior Digital Marketing Manager

Contract: 11 Months Fixed Term Contract, Full-time (Maternity cover until March 2025)

Salary: £45,579 depending on experience with excellent benefits

Location: London, UK

Hybrid Working: A minimum of 40% of working time is spent face to face, either in London office, or as a result of external engagement or travel for WaterAid. WaterAid is located at Canary Wharf, London and this will be your location and contract base.

About WaterAid:
Want to use your skills in digital marketing and fundraising to play a vital role in making clean water, decent toilets and good hygiene normal for everyone everywhere?

We need passionate, creative and dedicated people. In return, you will be encouraged and empowered to be yourself at your very best. Together, we will make a bigger difference.

Join WaterAid as the Senior Digital Marketing Manager to help millions of people unlock their potential, break free from poverty and change their own lives for good.

About the Team:
This role sits within Supporter Activation, which is a part of the Mass Engagement Department within Communications and Fundraising. The Supporter Activation team is responsible for recruiting 23k regular givers to WaterAid every year, and over 30k new cash givers.

The key remit of the Activation Team is to seek out, test and continuously develop a wide portfolio of acquisition activities in line with our engagement strategy. This role is also responsible for guiding the prospecting (building brand understanding and consideration) and non-financial engagement aspects of the digital marketing strategy. ​​​​​​

About the Role:

The Senior Digital Marketing Manager is responsible for the strategic and operational delivery of digital marketing programme to drive new supporters, and deliver ambitious acquisition and brand consideration targets.

The post-holder will work across the full digital marketing programme including paid search, programmatic display, social, e-commerce, SEO and a range of innovative channels and formats.

You'll also:

• Manage two brilliant Senior Digital Marketing Officers and a budget of approximately £1.3m.
• Set the paid digital marketing approach with our media agency and continuously evaluate and optimise it.
• Play an active role in large, integrated marketing campaigns at key moments in the year.
• Work across the department, collaborating with a number of teams on creative development and campaigns.

About You:

• Strong experience planning and delivering digital marketing activities, including programmatic, paid search, video and social and working with media agencies.
• Experience managing budgets at scale, including forecasting and reporting.
• Excellent stakeholder management skills and a flair for collaborating with other teams.
• Entrepreneurial-thinking and a focus on continuous improvement and delivering results.
• An ability to work in a fast-paced environment and regularly meet required targets and deadlines.

Closing date: Applications will close at 23:59 on 4th February 2024. Availability for interview is required the week commencing 12th February 2024

How to Apply: To see the full job pack, please click 'Apply'. Please apply by submitting your CV and a cover letter in one document in either Word Document or PDF format.

Pre-employment screening: To apply for this post, you must be able to demonstrate your eligibility to work in the UK. All our vacancies require a basic Disclosure and Barring Service (DBS) check to comply with our Safer Recruitment policy.

Our Benefits:

• 36 days' holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days annual leave
• We offer a generous pension plan with employer contribution of up to 10%
• Wide range of flexible and agile-working arrangement
• Season Ticket Loan
• Free annual eye tests
• Pay as You Give charitable giving scheme
• Enhanced Maternity and Adoption/Surrogacy pay, Shared Parental Leave and Paternity Leave
• Sabbaticals
• Volunteer Day

Our Commitment

Our People Promise:
We will work with passion and focus to ensure safe and sustainable water, toilets and hygiene are available to everyone, everywhere. WaterAid is a place of purpose - where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to put the wellbeing of our people first, to be a place where people feel safe and able to contribute their voice and truly live our values.

Equal opportunities:
We are an equal opportunity, disability-confident employer and are dedicated to achieving the highest standards of diversity, equity and inclusion. We welcome applications from people of all backgrounds, beliefs, customs, traditions and ways of life. This includes, but is not limited to, race, gender, disability, age, sexual orientation, religion, national or social origin, health status, and economic or social situation.

Safeguarding:
We are also committed to protecting everyone we come into contact with. We have a zero-tolerance approach to abuse of power, privilege or trust across our global work, and any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously.